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How Does Your City's Charitable Community Stack Up?

Charity Navigator compared the median performance and size of the largest nonprofits in the 30 largest metropolitan markets. Kansas City was 29th.




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How Does Your City's Charitable Community Stack Up?
America's Leading Charity Evaluator Releases Study


Comparing the Financial Health of Charities in 30 Cities

Donors to charities in Cleveland are more likely to have their contributions spent on programs rather than fundraising, according to a study from Charity Navigator, America's largest charity evaluator. The fifth annual study of the nation's top 30 philanthropic markets revealed that some cities are home to more financially healthy charities than others. The study shows that Detroit's charities raise the most money, Phoenix's charities are growing the fastest, Indianapolis' charities pay their CEOs the least, Pittsburgh's charities are the richest, and New York's charities face the most competitive market.

In its study, Charity Navigator compared the median performance and size of the largest nonprofits in the 30 largest metropolitan markets. Those markets account for 55% of the charities evaluated by Charity Navigator and they generate 65% of the total revenue and total spending. The study revealed that regional factors, such as the cost of living, a market's maturity and a city's tendency to support one or two specialized causes, greatly influence the ability of the charities in each city to raise money and manage costs.

In terms of their overall financial health, the study's highest and lowest rated charitable communities are:

Highest Rated

2007 Ranking 2006 Ranking
1) San Diego 1) San Diego
2) Dallas 2) Cleveland
3) Miami 3) Houston
4) Colorado Springs 4) Colorado Springs
5) St. Louis 5) Los Angeles

Lowest Rated

2007 Ranking 2006 Ranking
30) Detroit 30) Detroit
29) Kansas City 29) Indianapolis
28) Portland 28) Baltimore
27) San Francisco 27) Philadelphia
26) Indianapolis 26) Cincinnati

"In contrast to the for-profit sector, there is an absence of in-depth reporting around the nonprofit sector," said Charity Navigator president Trent Stamp. "Our comprehensive examination of the variations among the top 30 philanthropic communities in America provides vital data for those who wish to improve the sector. We believe this study can serve as a catalyst for motivating donors and charity leaders to work together to develop solutions to their market's shortcomings."

Additional findings from the report include:

  • Market Size: New York City (562 large charities), D.C. (487) and L.A. (182) are more crowded and competitive philanthropic markets than Miami (32), Cincinnati (31) and Charlotte (29).
  • Fundraising Efficiency: Orlando's and Milwaukee's charities are the most efficient in their fundraising endeavors. Cincinnati's and Baltimore's charities are the least.
  • Program Expenses: Cleveland's charities spend the largest portion of their budgets on their programs, with Milwaukee's and Houston's charities also ranking highly in this area. Charities spending the least on their programs are found in Miami , followed by those in Seattle and Baltimore.
  • Annual Growth: Charities in Phoenix and Colorado Springs are among the fastest growing, while charities in Detroit and Kansas City are among the slowest.
  • Wealth: Pittsburgh's largest charities are generally richer in assets and working capital than charities in other parts of the country, while charities in Orlando are less financially secure.
  • Donor Privacy Policy: Milwaukee (67%) and Cincinnati (61%) have higher percentages of charities with written donor privacy plans; Pittsburgh (29%) and Boston (30%) have the lowest percentage of such charities.

Charity Navigator's ratings are accessible at no charge at www.charitynavigator.org, and catalog the financial health of over 5,200 of America's best-known charities. Charity Navigator analysts examine two broad areas of a charity's financial health --- how responsibly it functions day to day as well as how well positioned it is to sustain its programs over time --- and assign an overall rating, ranging from zero to four stars. To help donors avoid becoming victims of mailing-list appeals, each charity's commitment to keeping donors' personal information confidential is assessed. The site is easily navigable by charity name, location or type of activity. Once donors identify well-run charities deserving of their support, the site offers the added convenience of online giving.

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