Kansas City June 5 InfoKwik KC News - www.mygrocerydeals.com announced today that its new site and search engine (patent pending) has recently expanded its market coverage and is now coast-to-coast and "live" in over 525 U.S. cities.
The free site which is localized and personalized, allows members to quickly create a profile and then search their local stores automatically for the sale items they are most interested in. The member can create a price- optimized shopping list of items, save it, print it, even e-mail it, and be ready to save big on their weekly in-store grocery shopping, all in a matter of minutes. Mygrocerydeals.com is targeted to heads of households age 25-54, passionate about the deals "hunt game", interested in health and nutrition and looking for a better way save time and money in planning their grocery shopping.
The site, which continues to grow and develop in its functionality, is devoted exclusively to the grocery sector, and boasts a database of over 325,000+ food products (and growing). New cities and stores are being added each week, as requested by members and visitors to the site. A veritable grocery deal search engine, the member can look up product information, sort by their favorite stores, product category or even by brand. It is also smart enough to flag any potential allergy or nutritional concerns based on the member's profile matched against chosen products' ingredients. Although still in Beta form, the "Nutri-Know" tool is a very powerful way for the member to research and plan healthy meals!
"Our goal was to create a search engine that eliminates the need for consumers to wade laboriously through the grocery flyers and circulars that are delivered to their doors via the weekly newspapers. We want to save people both time and money." says John Scott, Executive Vice-President of mygrocerydeals.com
mygrocerydeals.com is an independent and comprehensive comparison shopping search engine, reflecting the Internet's growing use as a "pre- shopping" and research tool. Increasingly, consumers are preparing to shop by gathering information at home or at work via the Internet. While sites such as BizRate, NexTag and Froogle have allowed consumers to comparison shop for individual items, especially in electronics and hard goods, no site devoted to grocery has allowed shoppers to independently comparison shop for sale items, total up their savings and then proceed to their favorite stores with list in hand.
National brand advertisers, such as Kellogg's, McCormick, Chicken of the Sea, Taste of Home Magazine and Red Baron, have already shown great interest in the new advertising opportunity mygrocerydeals.com represents. The site offers advertisers the opportunity of influencing pre-shopping behavior through contextual advertising. So, as a member searches for sale items in the "cereal" category, as an example, an ad for a new children's cereal could be displayed. The site has just launched a new feature for members - "Recipe Corner", featuring targeted recipes each week from site sponsors which are designed to save time and money, and will soon be offering "Product Showcase", highlighting what's new in the grocery industry.
Paul Davis, President & CEO recently observed, "We have also generated a lot of interest from complementary partner organizations and web sites, where they feature links and news about mygrocerydeals.com to their target audience and membership as a value-added service".
Business Week On-Line Magazine recently cited mygrocerydeals.com as one of their "Top 10 Desktop Diversion" websites for 2006. About.com also profiled the new service in its Shopping Guide section, citing it as the "Google" in local grocery shopping and budget-minded meal planning.