Generations On The Net In 2009 Pew Survey
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Generations On The Net In 2009 Pew Survey |
Generations Online in 2009 - Pew Research Center
Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online, according to surveys taken from 2006-2008.
Contrary to the image of Generation Y as the "Net Generation," internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online. Boomers are just as likely as Generation Y to make travel reservations online. And even Silent Generation internet users are competitive when it comes to email (although teens might point out that this is proof that email is for old people).
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This is a series of charts related to the "Generations Online in 2009" report released on Jan. 28, 2009. For example, the "activity pyramid" shows how the vast majority of online adults from all generations uses email and search, and while there are exceptions, older generations are less likely than younger users to engage in more advanced online entertainment and social media.
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