I have a huge monitor & it is impossible for me to click *anywhere* above the fold on some search results without going through Google's toll booth or clicking off to yet another Google ad wrapped page.
Some people have given Google the benefit of the doubt "well this is just vertical search" and "this is just for the consumer" but we see that in many cases it harms consumers by limiting choice:
Charlie Leocha, the director of the Consumer Travel Alliance, says Google Flight Search is “limiting consumers’ knowledge.” He explains, “this is a situation where Google is trusted as a ‘search engine’ that goes across the whole Web, but it is only going to a small select group of airlines and including them in Flight Search.”
The bottom line?
According to Leocha, “Google and the airlines have a sweetheart deal with each other, and the consumers are getting screwed.”
Those who coddled Google & gave Google the benefit of the doubt now have egg on their face, and the industry as a whole is poorer for their poor judgement & lack of stewardship.
As absurd as the above behavior is, it gets worse. When Google acquired DoubleClick, Larry Page wanted to keep Performics (an SEO/SEM company). But since it would have been a flagrant violation of law for him to run an SEO company, they now decide that nobody should run an SEO company...telling consumers to simply forget about SEO even when they specifically search out information about SEO!
Google recently ran AdWords ads with the following copy when consumers searched Google for SEO information:
You can't be 100% certain which is which until long AFTER you click. And by then Google's cash register has already rang & it is off to dupe the next person.
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