Unfortunately for small to medium sized periodicals, this plan could greatly increase the cost of mailing out issues. The cost could increase up to 41 percent for some publications, according to a press release from the USPS. For example, The Nation, an influential left-leaning magazine based in Washington, D.C., reported that the new rules would increase their cost of mailing by $500,000, an increase they say could put them out of business.
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